Not all CBD products are made equal. When purchasing Wholesale CBD, knowing what to look for is key.

CBD has exploded onto the scene as a versatile and popular new product in the health and wellness space, with applications for everything from serious medical conditions like childhood epilepsy, to more common anxiety issues like public speaking. And with reports of the CBD market reaching as high as $22 Billion in the next three years, retailers are rushing to stock their shelves with CBD products. But not all CBD products are made equally—and in fact, not all “CBD products” have been found to even contain their primary ingredient, CBD, when put to a third party lab test.

This is why it’s important to learn how to properly distinguish between reliable, high-quality CBD wholesalers, and untrustworthy suppliers. Here’s how to choose a CBD wholesaler that’s right for your business.

Full spectrum CBD or CBD isolates: what’s right for your business?

Full Spectrum

Full spectrum products signal to a consumer that they won’t be ingesting solely CBD, but the entire scale of cannabinoids and terpenes found in a cannabis plant. This means that on top of CBD, consumers will be ingesting other cannabinoids ranging from THC, to CBN, CBG, and THCV. Often, full spectrum CBD products contain only very small amounts of these additional cannabinoids and terpenes. This is especially true if a full spectrum CBD product is hemp derived, in which case it will include only 0.3 percent or less THC. Such small amounts of THC mean that users will not experience any psychoactive effects.

Why would you want to consume these other cannabinoids and terpenes on top of CBD? Some believe it’s necessary to do so if you want to unlock the full therapeutic potential of CBD. The “entourage effect” theory that suggests that cannabis’ therapeutic properties diminish when the plant’s cannabinoids are isolated and ingested separately. Rather, proponents of the entourage effect claim that cannabis’ various compounds work together symbiotically, and that without a little THC, for example, you may not be able to access the therapeutic benefits of CBD.

CBD Isolates

Compared to full spectrum, isolate products solely contain CBD. This exclusive CBD composition is made by extracting CBD from the cannabis plant, while other cannabis compounds go completely unused. In this way, an isolate is free of cannabinoids and terpenes. This allows consumers to administer CBD while being confident that they won’t be ingesting other compounds they may not wish to consume, like THC, a psychoactive cannabinoid responsible for making consumers feel “high.”